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Caught in my element — where curiosity meets craft.
I’ve built my career at the intersection of design, strategy, and execution, leading teams to create products that are not only beautifully crafted but also deliver real business impact.
My passion lies in scaling design operations, building high-performing teams, and making UX a catalyst for growth, clarity, and innovation. Whether I’m launching 0–1 products, modernizing enterprise SaaS platforms, or unifying fragmented ecosystems, I lead with intention and deliver with impact.
I treat every challenge like a design problem: listening first, gathering data from multiple perspectives, and breaking complexity into smaller, solvable pieces. This approach allows me to see patterns others might miss, connect insights across silos, and guide teams toward solutions that are both elegant and pragmatic. It’s how I help organizations cut through noise, align around what matters, and deliver outcomes that scale — for users, teams, and the business.
My Leadership Philosophy
I believe great design happens when people, process, and strategy align — and when UX is positioned not as a service, but as a strategic force.
My approach centers on:
Empowering teams — Coaching designers, product managers, and business leaders through mentorship, clarity, and trust
Bridging creative vision with business goals — Connecting design to measurable outcomes, from product-market fit to portfolio growth
Driving purposeful innovation — Using research, data, and human-centered methods to build scalable solutions and sustainable systems
I lead by influencing cross-functional partners, advocating for early design involvement, and creating environments where collaboration thrives.
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Coaching & Talent Development
I measure my success not just by the products I’ve helped launch, but by the people I’ve helped grow.
I’ve coached senior ICs to expand their influence, leading co-creation sessions and presenting directly to executives.
I’ve built career ladders and growth frameworks that give designers clarity on how to advance while raising the craft bar.
I’ve created psychologically safe environments where designers feel confident challenging assumptions and proposing bold solutions.
And I’ve mentored emerging designers through UXPA and conference leadership, shaping the next generation of design leaders.
For me, leadership is about creating the conditions for others to thrive — because when people grow, the organization grows with them.
Why Human-Centered Design?
Because no one should have to struggle with a digital experience — especially in high-stakes spaces like healthcare, enterprise software, and complex operations.
Whether simplifying complex workflows, designing intuitive AI-enabled tools, or scaling UX maturity across an organization, my goal is always the same: make every interaction seamless, meaningful, and valuable — for users and for the business.
Beyond the Work
I believe creativity doesn’t stop when you log off.
I give back to the UX community by mentoring designers, speaking on design and technology, and contributing to programs that shape our field.
I also find creative energy beyond the screen — designing spaces, experimenting with art, and building things by hand.
And you’ll usually find me with a book nearby — reading about design, psychology, and the ways we think, feel, and connect, so I can design with even more empathy and intention.
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I thrive where design, business and technology converge—where innovation isn’t just a buzzword, but a mindset. And I believe great leadership is about scaling more than solutions— it’s about scaling people, process and potential.
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